Linktree
Official site: linktr.eeThe original link-in-bio tool, used by 50M+ creators worldwide.
FreeFounded 2016Melbourne, Australialink in bioData verified
Overview
Linktree pioneered the link-in-bio category in 2016 and remains the most widely used tool in the space. It offers a clean, fast link page with integrations across music, commerce, scheduling, and social platforms. The free tier is genuinely useful, and paid plans add advanced analytics, social media scheduling, Instagram auto-replies, and commerce features with seller fees dropping to 0% on Premium.
Best for: Creators who want a fast, reliable link page with the broadest integration ecosystem.
Pricing
Free
Free
- Unlimited links
- Social icons, videos & embeds
- Essential analytics
- SEO optimized design
- QR code
- Linktree Shops & sponsored links
- Digital products and courses
Starter
$8/month
- Everything in Free
- Custom themes
- Own your audience (subscriber collection)
- Redirect links
- Social media scheduling
- Animation & spotlight links
- Link scheduling
Pro
$15/month
- Everything in Starter
- Personalized Linktree (logo, full-screen visuals)
- Highlight key links (featured & animated)
- Comprehensive analytics
- Automated Instagram replies
- Link shortener with auto UTMs
- Email integrations (Mailchimp, Google Sheets, Kit, Klaviyo)
- Google Analytics
- Facebook Conversion API
- SEO settings
- Zapier integration
- Hide Linktree footer
- Multiple admins
Premium
$35/month
- Everything in Pro
- Concierge onboarding + priority support
- Unlimited social posts (3 brands)
- Unlimited Instagram replies (with typo detection)
- Team tools add-on (chat, collaboration, approvals)
- 0% seller fees
- 100% affiliate commissions
- CSV analytics export
Pros and Cons
Pros
- Most recognized brand in the category - audiences already know how it works
- Fastest page load times in our testing
- Widest integration ecosystem (music, commerce, scheduling, social)
- Generous free tier that's actually usable long-term
- Social media scheduling and Instagram auto-replies built in (Starter+)
Cons
- Design customization is intentionally constrained (less flexible than Beacons)
- 9% seller fee on Starter and Pro plans (0% only on Premium at $35/mo)
- No built-in email marketing (requires integration with Mailchimp, Kit, etc.)
- Prices increased significantly in 2025 (Starter $5→$8, Pro $9→$15, Premium $24→$35)