Linktree
Official site: linktr.eeThe original link-in-bio tool, used by 70M+ creators worldwide.
FreeFounded 2016Melbourne, Australialink in bioData verified
Overview
Linktree pioneered the link-in-bio category in 2016 and remains the most widely used tool in the space. It offers a clean, fast link page with integrations across music, commerce, scheduling, and social platforms. The free tier is genuinely useful: unlimited links, email and phone collection, and digital product sales at a 12% fee. Pro adds comprehensive analytics, AI Insights and advanced design control; social scheduling, Instagram auto-replies, dynamic link routing and 0% seller fees are Premium-only.
Best for: Creators who want a fast, reliable link page with the broadest integration ecosystem.
Pricing
Free
Free
- Unlimited links
- Social icons, video & music embeds
- Link thumbnails & icons
- Email & phone number collection
- Lifetime insights (28-day date range)
- QR code
- Linktree Shop (Shopify, Spring, Bonfire)
- Digital products and courses (12% seller fee)
- Free themes & custom wallpaper colors
- Basic link shortener
- May show visitor ads (limited beta)
Starter
$8/month
- Everything in Free
- Featured, animated & spotlighted links
- Link scheduling
- Redirect links
- Link Lock (age verification / sensitive content)
- Individual link insights
- Social insights (Instagram, TikTok, YouTube)
- Profile verification badge
- QR code customization
- 90-day analytics range
Pro
$15/month
- Everything in Starter
- Advanced themes, fonts & button styles
- Custom wallpaper images & videos
- Hero & video profile image, logo title
- Comprehensive analytics (location, device, audience interests)
- AI Insights
- Link shortener with custom backhalves
- Email integrations (Mailchimp, Google Sheets, Kit, Klaviyo)
- Google Analytics
- Facebook Conversion API
- Global UTM parameters
- SEO settings
- Contact Form Link App
- Password & code lock
- Hide Linktree footer
- Multiple admins
- 365-day analytics range
Premium
$35/month
- Everything in Pro
- 0% seller fees
- 100% affiliate commissions
- Rules Power-Up (dynamic links & smart routing by location or referrer)
- Social media scheduling
- Unlimited Instagram auto-replies
- CSV analytics export
- All-time analytics range
- 4-hour support response
Agency / Enterprise
Contact Sales
- Team seats
- SSO
- Dedicated support
- Custom contracts
Pros and Cons
Pros
- Most recognized brand in the category, so audiences already know how it works
- Email and phone number collection is free on every plan, including the free tier
- Broad link-app library: 21 named link apps plus embeds, stores and pre-save
- Published support SLA that improves by tier: 48h free, 24h Starter, 12h Pro, 4h Premium
- Sells digital products and Kajabi-powered courses from the free tier
Cons
- Advanced design controls (custom fonts, button styles, wallpaper images and video backgrounds) require Pro at $15/mo, though free themes, wallpaper colors and link thumbnails are included at $0
- 12% seller fee on the free plan and 9% on Starter and Pro, with 0% only on Premium at $35/mo
- No custom domain on any plan: your URL is always linktr.ee/username
- No built-in email marketing (requires an integration like Mailchimp or Kit)
- Free profiles may show ads to visitors after they click a link (limited beta)
- Analytics history is capped at 28 days on the free plan
- Zapier integration appears to have been discontinued. It no longer appears anywhere on the pricing page