There’s more to ‘link in bio’ than you think

Level up your link in bioBack to top

“[A link in bio tool is] a fantastic service that serves a purpose that you don't realize you need until you use it. Then you don't want to go without it.”

Paul Chambers


You’ve probably noticed people and brands alike using “link in bio” tools to create mini-websites full of videos, websites, blogs, fundraisers and more, right in their social media profiles.

It might look like a lot of work – but the reality is, a link in bio tool can help you get your own mini-website sorted in seconds. Seriously!

Let’s get up to speed on why you need a better link in your bio.

What is a link in bio tool?

Most major social profiles on platforms such as Instagram and Tiktok only let you add one link. This can get frustrating when, like everyone, you have way more than one thing to share.

A link in bio tool is a single, clickable URL that you can share across the web. You can keep everything about you on it, and the link stays the same. Every single social profile you have. Every blog piece, Youtube video or website link you want to share. Even a fundraiser, an online shop or your contact details!

“On social media, you can only share one link at a time, but Linktree allows you to post multiple links at once! You used to have to adjust the link depending on what you wanted to emphasise, but that is no longer the case!”

Solitaire Lateef


Why do I need a link in bio tool?

Enough about me. What can a bio link tool do for my audiences on social media? 

“Having my small business links setup on Linktree has made it much easier for my clients to shop me online. It’s also nice to only send one link out when I’m working with my clients! Love it!”

Robin Armstrong


Can a bio tool like this help me monetize (a.k.a make more money from my followers)?

A link in bio tool can even replace a website

Websites are a huge commitment, require skills to put together, and take a lot of maintenance. Because of this, link in bio tools are becoming a more and more popular option for people who want a simpler, more agile, time-saving solution. For some, it even replaces the need for a site altogether: bringing all of the benefits of a website without the hassle and time commitment.

Get Linktree for free

“I like the simplicity of Linktee admin console. The update is fast and easy, no special skills needed. We no longer see the need of having a dedicated website because linktree links all our social media in one place. I can add links to websites where our business is mentioned or review pages. We love it.”

Casey, Founder of Oma Bikes

United Kingdom

“Linktree has made my life so much easier in that I only have to share the one link to share all my links for social media and my shop etc. Makes marketing and getting my name and business out there so much easier. Easy to set up and use too.

I also have the QR code printed on all my business cards, labels and car window sticker so people can find me quickly and hassle-free.”

Crystal Alchemy

United Kingdom

The best link in bio tools come with ready-to-use QR codes, so you can drive offline audiences to your social media

Hover a phone camera over this QR code to see how it works!

What to look for in your link in bio tool

There are a lot of options out there. To cut through the noise, start with these questions:

Do I get one, short link?

Don’t settle for a link that’s long, complicated and confusing. Find a bio link that your audiences could easily guess or memorise.

Can I collect payments through this link?

If you’re looking to monetize and turn your followers into customers, can you conduct those transactions right in your bio link?

Can I make it my own, and connect it with my platforms?

Can you change the look and feel of your bio link to reflect your brand? If you use platforms like Mailchimp or Google Sheets, choose a tool that connects with them to make life even easier.

Can it help me learn about 
my audience?

What analytics and insights does it provide? Does it tell you how many people are visiting, and what they’re clicking on?

Does the tool come with 
great support?

Don’t settle for just the link itself. Do they have support available to help you make the most out of it?

Is there a free version?

The best link in bio tools will always have a free version you can try out, and paid versions that are reasonably priced when you’re ready to level up.

Alternatively, you can take the easier route

Start by trying out the simplest, easiest and most popular link in bio tool (that checks all of these boxes) for yourself.

It’s got the biggest audience for you to leverage

It’s got the best free features, and most reasonably priced paid plans

Creating one takes seconds – so does adding new links

To switch content around, all you need to do is drag-and-drop (no skills necessary)

The payment systems, analytics and customization options are unmatched

They care about their creators, and have 24-hour support

Claim my free Linktree now

Right now, every time you’ve got something new to share, you have to go to every single one of your channels to change the link in each of your bios. It’s time-consuming and complicated – making it so much harder to keep everything up-to-date.

A link in bio tool means you never have to compromise, or remove one link from your bio so you can add another. You can keep everything you want to share online in one link. When you’ve got a change, you only ever have to make it once.

The short answer? Yes! Using a link in bio tool can help convert your visitors into customers. It does this by removing multiple roadblocks between your social media and your online stores. In a world where attention spans are getting shorter and shorter, this is pivotal. You can use a link in bio tool to promote a current sale or an upcoming discount, hype up a product launch or just highlight your best-selling products in multiple stores. It’s all about creating the easiest possible path to engage, and that’s exactly what a link in bio tool does for you.

Not every link in bio tool lets you to take payments or display online shopfronts right in your link in bio. If your goal is monetizing your social audiences on platforms like Instagram and Tiktok, it’s well worth your while finding one that does.

In fact, you’ve probably already seen it before. It’s called Linktree.

Linktree was the first ever link in bio tool, and it remains the majority of people’s link of choice for a reason!

Best of all? It’s free.

You won’t regret trying your first link in bio tool if it’s Linktree.

As well as growing your audience, increasing your follower count and getting you more engagement, using a link in bio tool creates a better, easier, discovery-driven experience for your social visitors. By showing them everywhere you are on the internet and letting them decide where they want to go, they can engage with you in the way that feels most impactful for them – and you can learn what works and what doesn’t for your audiences.

To create a more engaging link in bio experience, you should consolidate your content from across mediums into one browseable format where people can listen to podcasts, watch videos, stream music and more – all without leaving your social profile. With the help of a link in bio tool, it’s easier than ever to make that happen for your audiences.