Shorby
Official site: shorby.comA link-in-bio tool with messenger-style design and retargeting.
Overview
Shorby differentiates itself with a messenger-style link page design and built-in retargeting pixels. It's particularly popular with marketers and small businesses who want to track and retarget their link page visitors. All plans include Google Analytics, affiliate links, and team member access. The design style is distinctive: it looks like a chat interface. Note: Shorby no longer runs a marketing website. The shorby.com domain is now a redirect stub that forwards to the app at shor.by, and the in-app UI brands itself "Shor." after that short domain.
Best for: Marketers and small businesses who want retargeting capabilities and a distinctive design.
Pricing
Rocket
- 5 smart pages (bio links)
- 10,000 tracked clicks
- Unlimited links per page
- 5 messengers per bio
- 1 ad platform
- 5 branded URLs
- 10 rich links per bio
- Google Analytics
- Click insights
Pro
- 50 smart pages
- 30,000 tracked clicks
- 7 ad platforms (retargeting pixels)
- 50 branded URLs
- 50 rich links per bio
- Everything in Rocket
- 5 dynamic feeds
Agency
- 5 dashboards (team)
- 250 smart pages
- 1,000,000 tracked clicks
- 250 branded URLs
- Everything in Pro
Pros and Cons
Pros
- Built-in retargeting pixel support (Facebook, Google, TikTok, 7 platforms on Pro+)
- Distinctive messenger-style design
- Google Analytics included on all plans
- Good for marketers who think in funnels
Cons
- No free plan. Pricing starts at $15/month with only a 5-day trial
- Design style is polarizing and not for everyone
- Dynamic feeds and ad-tracking integrations require the $29/mo Pro plan
- Less polished than Linktree or Beacons
- No marketing or documentation website: shorby.com now just forwards to the app, making the product hard to evaluate before signing up
Also Consider
The most widely used link-in-bio tool with 70M+ users, a generous free tier, and the broadest integration ecosystem.