Later
Official site: later.comSocial media scheduling with a built-in link-in-bio.
FreeFounded 2014Vancouver, Canadalink in biosocial media schedulingData verified
Overview
Later is a social media scheduling platform with a built-in Link in Bio page (formerly branded Linkin.bio) for Instagram, TikTok and Snapchat. A free Later plan includes a customizable Link in Bio page; paid pricing reflects the full scheduling suite rather than the link-in-bio alone, so it is best value if you want scheduling and a link page together.
Best for: Creators and brands who want scheduling and link-in-bio in one tool across multiple social platforms.
Pricing
Free
Free
- Customizable Link in Bio page
- Introductory analytics
- Limited post scheduling
- 1 Access Group
- Calendar limited to 2 weeks past/future
Starter
$25/month
- 1 social set (8 profiles)
- 1 user
- 30 posts per profile/month
- 5 AI credits/month
- Link in Bio (full features)
- 3 months analytics
- Basic support
Growth
$50/month
- 2 social sets (16 profiles)
- 2 users
- 180 posts per profile/month
- 50 AI credits/month
- Smart scheduling with future trends
- Internal & external collaboration
- Social inbox (IG, FB, TikTok)
- 1 year analytics
- UGC collection
Scale
$110/month
- 6 social sets (48 profiles)
- 4 users
- Unlimited posts
- 100 AI credits/month
- Custom analytics & reporting
- Competitive benchmarking (20 competitors)
- Brand health & sentiment
- Brand mentions monitoring
- 2 years analytics
- Priority support
Pros and Cons
Pros
- Free plan includes a customizable Link in Bio page, so you can use Later's link-in-bio without paying
- Full link-in-bio features (email collection, Google Analytics, SEO, affiliate links) on all paid plans
- Link in Bio works across Instagram, TikTok and Snapchat
- 8 social platforms supported in one tool
- 1 year of Link in Bio analytics even on the entry paid plan
Cons
- Link-in-bio is a bundled feature, not a standalone product. Paid tiers price the whole scheduling suite
- Most expensive option if you only need a link page and outgrow the free plan
- Pricing page displays annual rates by default; monthly is 33% higher
- No custom domain for the link-in-bio page
- Social inbox and collaboration only on Growth+ plans
Also Consider
Linktree
View profile →The most widely used link-in-bio tool with 70M+ users, a generous free tier, and the broadest integration ecosystem.