Later
Official site: later.comSocial media scheduling with a built-in link-in-bio.
Overview
Later is primarily a social media scheduling platform, with Linkin.bio as an included feature across all plans. It supports 8 social platforms (Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat). The Linkin.bio feature includes buttons, linked posts, featured media, affiliate links, email collection, Google Analytics, and SEO customization - all with no Later branding, on every plan. Pricing reflects the full scheduling platform, not just the link-in-bio.
Best for: Creators and brands who want scheduling and link-in-bio in one tool across multiple social platforms.
Pricing
Starter
- 1 social set (8 profiles)
- 1 user
- 30 posts per profile/month
- 5 AI credits/month
- Link in Bio (full features)
- 3 months analytics
- Basic support
Growth
- 2 social sets (16 profiles)
- 2 users
- 180 posts per profile/month
- 50 AI credits/month
- Smart scheduling with future trends
- Internal & external collaboration
- Social inbox (IG, FB, TikTok)
- 1 year analytics
- UGC collection
Scale
- 6 social sets (48 profiles)
- 4 users
- Unlimited posts
- 100 AI credits/month
- Custom analytics & reporting
- Competitive benchmarking (20 competitors)
- Brand health & sentiment
- Brand mentions monitoring
- 2 years analytics
- Priority support
Pros and Cons
Pros
- Full link-in-bio features (email collection, Google Analytics, SEO, affiliate links) on all plans
- 8 social platforms supported in one tool
- Smart scheduling with AI-powered future trend insights
- Competitive benchmarking on Scale plan
- 14-day free trial on all plans
Cons
- Link-in-bio is not a standalone product - requires Later subscription
- Most expensive option if you only need a link page
- Pricing displayed as annual by default - monthly prices are 25-33% higher
- Social inbox and collaboration only on Growth+ plans
Also Consider
The most widely used link-in-bio tool with 50M+ users, a generous free tier, and the broadest integration ecosystem.