Linktree vs Lnk.Bio

Linktree is Melbourne-based, is used by tens of millions of creators, and runs a conventional subscription ladder: Free, Starter at $8, Pro at $15 and Premium at $35 a month, with roughly 20-25% off for annual billing. Lnk.Bio is Singapore-based, bootstrapped, and advertises "the same prices since launch" in 2016.

Lnk.Bio's ladder is unusual enough to need spelling out. Free covers unlimited links, 577 templates, 147 embed services, 19 integrations, basic statistics, a QR code and three pages. Mini is $0.99 a month, or $9.99 as a one-time lifetime payment, a fact Lnk.Bio repeats throughout its FAQs but leaves off the pricing card. It adds link scheduling, password-protected links, advanced analytics, external pixels, Instagram and TikTok sync and 38 layouts. Unique is $24.99 once and adds the shop, newsletter and contact form, branding removal, custom colours, 44,813 fonts, wallpapers and video wallpapers, and ten pages. Ultra is $89.99 a year and adds verification, a booking calendar, AI translations and the ability to connect a domain you already own.

Lnk.Bio's own FAQ attacks Linktree by name over the November 2025 price rise that took Pro from $9 to $15. We checked it against our Linktree records, and the increase is real. It is a fair shot.

Linktree Pro is $180 a year at the monthly rate, or $144 billed annually. Lnk.Bio Unique is $24.99, once. Unique pays for itself against monthly Linktree Pro in under two months and then costs nothing again.

Even Lnk.Bio's most expensive plan undercuts Linktree's mid-tier. Ultra is $89.99 a year against Linktree Pro's $144 billed annually, and Ultra connects a custom domain, which Linktree does not sell on any plan at any price. Lnk.Bio also lists a custom-domain add-on at $39.99 a year covering .com, .bio, .co and most other TLDs.

There is a caveat on the vendor's own numbers. Lnk.Bio's site contradicts itself in several places: the FAQ quotes $29.99 for the custom-domain add-on where two other surfaces say $39.99, and quotes 24 layouts and 28,261 fonts where the current figures are 38 and 44,813. Where surfaces disagree we have gone with the majority and the more recently updated page, but check any specific number before you buy on the strength of it.

Lnk.Bio's shop arrives on Unique and is broader than its reputation: digital products, physical products with variants, stock and shipping rates, services, and discount coupons, with payouts through Stripe Connect or PayPal Partner. Lnk.Bio publishes no platform transaction fee at all. Standard payment-processor fees apply on top.

That absence is worth reading carefully. "No published fee" is not the same as a published 0%, and it is the one number a seller most needs to plan around. Linktree's is published to the point of bluntness: 12% on Free, 9% on Starter and Pro, 0% on Premium.

The gap it implies is large. A creator selling $500 a month of digital products on Linktree Pro pays $15 plus $45 in fees, which is $60 a month or $720 a year. Moving to Premium to escape the fee costs $35 a month, $420 a year, or $360 billed annually. Against $24.99 once for Lnk.Bio Unique plus whatever Stripe or PayPal charges, that is not a comparison Linktree wins on cost. It wins on the fact that you can forecast it.

Linktree's advantage is the marketing and attribution layer. Pro brings Google Analytics, the Facebook Conversion API, global UTM parameters, SEO settings, email platform sync, audience, location, device and referrer insights and AI-driven analytics. It publishes tiered support response times (48 hours on Free down to 4 hours on Premium) where Lnk.Bio publishes no response-time commitment at all. It carries roughly two dozen link apps plus Shopify, Spring and Bonfire store integrations, Instagram auto-replies, and dynamic links with smart routing on Premium.

Lnk.Bio is much less thin than the "dead simple" label suggests, and every headline count grew between our March and August reviews: embed services from 34 to 147, integrations from 14 to 19, templates from 442 to 577, fonts from 28,179 to 44,813, newsletter sync destinations from 31 to 50. Its integration list includes Zapier, Make, n8n, Pabbly, IFTTT, Power Automate, Shopify, WordPress and webhooks, with public APIs on the free plan. It runs in 32 languages and ships on five surfaces: iOS, Android, the Shopify App Store, Chrome and Firefox.

Its analytics have quietly become serious too: demographics by country, language, source and device, two years of history, Excel export, custom date ranges, IP exclusion, and pixel rows naming Google Analytics, Meta, TikTok, Snapchat, Pinterest, Microsoft Clarity, Plausible and HubSpot alongside the Meta Conversion API and Google Ads conversion tracking. The honest caveat is that Lnk.Bio's comparison table renders its availability markers as images, so which tier several of those sit on is not something we could read off the page.

Neither tool does everything. Linktree has no custom domain, no custom CSS and no native email sending. Lnk.Bio has no custom CSS either, no native email campaigns (it syncs to 50 providers rather than sending), and it fragments verification, booking and translations into paid add-ons unless you take Ultra.