Later vs Stan Store

Later's public pricing page lists Starter, Growth and Scale plus a 14-day trial. Its help centre documents a Free plan as a first-class tier alongside them, and the Link in Bio product pages carry CTAs reading get your free link in bio. So the free plan exists; it just isn't advertised where buyers look.

What's confirmed on it: a customizable Link in Bio page, introductory analytics, limited post scheduling, one Access Group and a calendar window restricted to two weeks past and future. What isn't confirmed is which Link in Bio sub-features come with it — Later doesn't enumerate them, and its comparison table has no Free column. Don't assume the free page includes Google Analytics, email collection, branding removal or the Mavely affiliate connection; those are documented on paid plans only.

That distinction matters because it changes the honest answer to how much does Later's link in bio cost from $18.75 a month to zero, with an asterisk about what you get.

Later processes no transactions. There is no store, no digital products, no checkout and therefore no seller fee — the Link in Bio is a traffic-routing surface. If you want to sell something, you are linking out to a tool that can.

Stan has no scheduling, no content calendar and no publishing workflow. It supports one surface: your storefront.

The overlap is a page with links on it. Later's version mirrors your Instagram grid so a follower can tap a post and reach up to five links behind it (one per TikTok post), and now covers Snapchat as well as Instagram and TikTok. Stan's version is eleven storefront templates arranged around a one-tap checkout. Both remove platform branding on paid plans. Neither offers a custom domain.

At $2,000 a month in digital product sales, counting subscription and platform fee on both sides: Stan Creator costs $29. Beacons' free plan costs $180 in fees. Linktree's free plan costs $240. Beacons Creator Plus costs $30 and Linktree Premium $35, both at 0%.

So the fee-free pitch is decisive against the free tiers of tools that charge a percentage, and roughly a wash against their paid 0% tiers. Later doesn't appear in that table at all, because it never touches the money.

Where Stan's pricing does bite is the second tier. Discount codes, upsells and order bumps, funnels, buy-now-pay-later, affiliate management, email broadcasts and flows and pixel tracking are Creator Pro at $99/mo. Later's escalation is different in kind: $50/mo Growth buys a social inbox, collaboration and approvals and a year of analytics; $110/mo Scale buys unlimited posts, competitive benchmarking and brand monitoring.

Later's Link in Bio on TikTok requires a TikTok Business account with at least 1,000 followers. That is an eligibility rule, not a plan gate, and it catches people out.

Later's analytics retention is inconsistent in a way that favours you: Link in Bio analytics run to a year on Starter even though platform analytics on the same plan stop at three months. Scale extends both to two years.

Later's monthly prices are 33% above the annual rates the pricing page shows by default — $25 rather than $18.75 on Starter — and the 14-day trial is unavailable to accounts that have previously trialled or paid. On Stan's side, the email ceiling is the thing to plan around: the $29 plan collects addresses through lead magnets but cannot send a campaign, and Google pixel tracking only arrives at $99/mo, where Later includes a Google Analytics connection on every paid plan.